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personas and scenarios

We made 2 personas and scenarios, where we explain how the two personas will interact with our future homepage.


 Persona 1

Mina Baral is the CEO of hotel Arnapurna in pokhara.Mina Baral is married women  of 45 and have two children.Mina Baral is the women who is in love with the the beautiful thing which is stylish and well designed that look different.Her this attitude has influnsed her work too. therefore she ewanted to have some well architect chair for her Hotel.


Scenario

As it is very reputed hotel in the valley she want to bring some international products for her hotels.Therefore she visit a okdesign site.there she find the site very user friendly and the information of the product are illustrated  so give a detail information.



  Persona  2

Prayash Khanal is 26 years old boy who just completed his master degree in hotel and tourism.he is a adventurous person who love to travels a lot.He is also intrested in photography.AS he as completed his master he now plan to own a resort just few KM away from the capital city.As he want to keep up the standers of his resort he decided to use a   international and weel designed product on his resort.


Scenario
Prayash Khanal wanted to start his business as soon as possible.So ,that make him to choose a product in no time.So from the weekly magazine he came to know about the OKDESIGN.therefore he visited the OKdesign nepal furniture .There he found the unique set of furniture he desired for.HE also found all the detail information about the project in the website which convinced him to bye it.

Questionare for target group

1. Why do you want a foreign furniture?
2. Are you been using some brand furniture or its random?
3. how do you purchase?
4. what is the quantity do you purchase at once?
5. what is the main thing that you focus while purchasing furniture?
6. how often do you replace your one furniture ?
7. do you work with agent or direct with company?
8.  What is the sources of you look before bying the product

Target Group

Now it is the time for the target group

We have targeted a hotels as our main target group.As Nepal is a tourism place with high number of hotels of different standers can be found here.So we target those hotels as our target group.

Working Plan

              ( Picture taken http://www.squidoo.com)

                             Working  Schedule



first week

- Brainstorming
- Concept Sketch
- Unclear concept
- Define the target group
- Blog


second week

- Personas + scenarios
- 3 ring target
- Clear concept
- Content
- Content/ Research
- Information Architecture
- Inspiration/Moodboard
- Sketches
- Wireframe
- Moodboards
- Deciding colors/ fonts
- Logo?
- Wiframe and color Prototype test

3 rd week

- Prototype
- Blog
- Prototype test

10 – 15. Dec Everyone gets a task!

Project on Ok Design 

Getting started

Group members

Monoj Dhakal
shasank Ghimire
Diwash Bhattrai

About Ok Design and project

OK Design is a small Danish-design furniture business founded in 2008 by the couple Kirsten Krogh and Jacob Fasting.After two years as owners in a bicycle delivery company in Mexico City, the entrepreneur Jacob Fasting and the Danish architect Kirsten Krogh started importing a redesign of a 1950s chair from Mexico City. The chair is sold through well-known design dealers like Norman Design, Illum department store and Design Delicatessen. After a few years, the company grew and is now selling its own designs produced with local partners from Mexico and Egypt. OK Design sells its products through local dealers all over Europe, Turkey, Egypt and Lebanon. Now the company wants to go a step further.

The project task is to create a campaign that promotes OK Design outside Europe by telling the story about OK Design and its products to potential new partners, dealers and customers. The campaign will have its own website and related marketing materials that give information and direct readers to the company’s Facebook page (http://www.facebook.com/OKDesign.dk) and official website (http://www.okdesign.dk). The purpose of the campaign is to contribute to the visibility of the company and its products; attract new potential partners, dealers and customers; and generate more traffic to the company’s online platforms, thus increasing new business opportunities.
Based on your overall strategy you must develop a strong campaign. The target country for the campaign must be your own home country, the country of a group member or another country outside Europe. Visually, the campaign must be related to the existing visual identity of OK Design. Conceptually, the campaign must be related to the ideas and stories of the company and its employees. You must adjust the campaign to match the demands of your selected national market. Your concept and product must be consistent so that all elements in the campaign are related and connected.